Ever since the internet has become a publicly accessible network, websites have existed. Contents based on information, media, entertainment and ideas were all existent back in the early days as well, in a much premature format. Complex ideas like SEO didn’t exist, neither the idea of marketing almost everything using the World Wide Web was actively considered. However, with 2016 almost nearing the end we could finally see how important marketing trends like SEO, backlinks, social media marketing etc. have become and the question ‘should you buy traffic to your website?’ makes a lot more sense.
Now, should you really buy traffic?
How to Promote a Website?
There’s a lot of ways one may promote their websites to the outer world. Search Engine Optimization (SEO) is the oldest school method of getting people driven straight into a website from the Google search results page. Now we have social media marketing, where links to a website are effectively placed on social media platforms to generate traffic. Advertising to other websites and getting monetized is another way of making some money. There’s lot of ways to promote a website very effectively these days.
Should you buy website traffic?
A lot of startups and companies in their preliminary stage consider buying traffic an effective move towards marketing success. The answer to the question in title is both yes and no, depending on the perspective and actions taken.
Buying traffic would essentially result in driving audience to a website. Now the real game begins after someone visits a website – the audience needs to turn into a potential consumer base, otherwise the server bandwidth is just wasted and likely no sale would be generated. Buying traffic without a strategy on targeted sale does not bear a guarantee that any revenue will be generated through this traffic, although there’s definitely a good chance of happening so.
Untargeted Traffic could be Harmful
Most web admins end up buying untargeted traffic with the hope of generating more revenue with a cheaper investment. Internet mostly doesn’t work that way and a low investment will only return a low revenue. Web contents are important for any sort of traffic, but untargeted traffic will not likely stay on your website for long. They will only scroll up and down a few times and flee, and apparently will never be back again.
However, a lot of traffic to your website can potentially increase your site’s ranking in the search engine rankings at the cost of wasted bandwidth and no real sale.
PPC as a form of Targeted Traffic
If you must buy traffic, then invest on PPC platforms. Get your site monetized with platforms like AdWords and deliver only relevant ads to your customers via placing those ads on some other websites. Once you sign up with AdWords, you will figure how this works pretty soon. This way, only the interested viewers visit your website and most of these traffic are likely to convert into actual sales.
If you are planning on buying untargeted traffic then NO, don’t buy traffic. If however you are opting for a more refined and targeted method of buying traffic, YES, please do.